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One Luxfer

In 2018, Luxfer Group will be embarking on a journey towards "One Luxfer" with the intent of better aligning its divisions while pursuing its mutual goals of "Growth, Productivity and Simplification".

A major part of this initiative will be the unification of the various Luxfer brand identities under a common "Blue Arrow" logo with updated divisional names.

For Luxfer Gas Cylinders, this change translates primarily into a shift from our traditional "Red Arrows" logo to "Blue Arrows".

“While our brand identity may be changing, our customers and partners can expect the same levels of quality, reliability and performance that have been trademarks throughout our long and proud history.”

Andy Butcher, President, Luxfer Gas Cylinders

Fortifying the Luxfer Brand

This new brand identity will reinforce Luxfer Gas Cylinders’ position as part of Luxfer Group – the world’s premier global materials technology company specializing in the design, manufacture and supply of high-performance materials, components and gas cylinders to customers in a broad range of growing end-markets.

It will also simplify, standardize and strengthen the Luxfer brand across the entire organization, making it more widely recognizable with better exposure.

Our Charter Remains the Same

Over the course of 2018, we will gradually implement this brand change in a logical and practical manner, so there may be a transitionary period before all logos are changed.

For our customers and partners worldwide, we will continue to deliver the same levels of quality, reliability and performance that have been trademarks throughout our long and proud history.

And, as we venture into the future, we will continue to develop innovative and pioneering solutions that meet our customers’ and markets’ needs.

For more information on Luxfer Group, please visit www.luxfer.com.

If you have any questions about the brand change, please contact us at oneluxferbrand@luxfer.com